I have been working lately on helping my friends get their websites ranked at the top of the search engines for their local market keywords, and had incredible luck the past few months. A lot of the good fortune comes from getting rid of their useless domain names in favor of keyword-rich domains. After that, I make sure that I don't have individual pages on their sites competing with other pages on their domains for the same key phrases.
Once the basic on-site optimization is done, I have been using three really cool SEO software applications to research their keywords, spy on the competition to analyze their backlinking strategies, and then drop links all over the net on high authority, keyword relevant domains, web 2.0 properties, and social profiles that allow anchor text links.
One of my clients / friends has just been so happy about the skyrocketing rankings and conversion rates, that he sent me a cash tip, saying he got three calls this week, and every single call turned into a sale. This is all from using the strategies above, and a little bit of help from my tools. If you are curious about what I am using, I will happily share it with you, because I am thrilled by the results we have been getting. Just send me a note over at my contact page on Webovator.com and I will email you back with something that might completely change the way you do your site's SEO... I have also been working on a book to teach local business owners about local search optimization. You can download a free chapter of it over at Fidelity Marketing, when you sign up for the SEO Zombies newsletter :)
SEO Saint Louis Marketing
Thursday, August 5, 2010
Found a kickass SEO tool
Labels: local search, ranking, seo, software, tools
Posted by Chris Sentman at 3:12 PM 0 comments
Friday, January 1, 2010
The Best Way to Increase Search Engine Placement
After you have done all of your on-site optimization, you need a steady supply of backlinks. This is the best way to boost your traffic. Of course the cliche is "content is king." If you create articles, videos, etc., that are interesting, informative, and valuable, then people will naturally want to link to your site, right?
Yes and no. If you create valuable content but no one knows it exists, then they won't know to link to it. So it becomes a chicken and egg situation. You need traffic, to build links, to get more traffic.
Here are some easy ways to get free organic, SEO traffic:
Create a blog on your niche. Update it regularly (at least once a week). Post each article's URL in your Twitter Stream. Join a retweet club. Get those team members to retweet your link to their followers. Leave relevant, comments or write a guest article on other blogs, trade blogroll spots with those that you read regularly. Write additional articles (unique ones) and distribute those articles to hundreds of free article directories, with a link back to your site. Make a video, and submit it to the top video sharing sites, with a backlink there, as well.
The main thing is that you need to get more inbound links to your site. Reciprocal links are not as valuable as one-way links, but they are easier to get, and every little bit helps. Try to get links from sites that are on topics similar to yours, and make sure your main keywords are used as the linking text.
This, in a nutshell, is the easiest way to build traffic to your new site. If you have any questions, or would like a little help jumpstarting your traffic and link building campaign, feel free to ask me.
Labels: increase traffic, link building, search engine placement, seo
Posted by Chris Sentman at 4:49 PM 0 comments
