Example of Long Tail Keywords

On one of my other blogs, I posted a link to Ed Bassmaster's Youtube clip where he does the Robot in a department store with a hidden camera, while asking an employee questions.  It's a really funny video, which I though my readers would enjoy.

The point of this blog is to show you that LONG TAIL keywords (any phrases with 4 or more words) are very easy to rank with, and get the number one spot.

If you do a search on Google right now, fore Ed Bassmaster, my site is nowhere near the first page.

Now do a search instead for "Ed Bassmaster Doing the Robot" and you will see that my personal blog ranks number one for that keyword.  (Do not type the quotes.)

It is interesting to me that my blog, which is more about the life of a designer, ranks number one for that keyword phrase.  It is higher than the actual Youtube URL, because the keyword matches exactly.

What can we learn from this?  It is easy to get traffic if you have content, because long tail keywords offer you a chance to rise to the top of the SERPs, if your audience uses a search query that is an exact phrase match.  Granted, the search volume is smaller, but since there is so LITTLE competition, it is still worth the effort to try to rank for LTKW's.

Here is my blog entry, if you want to watch the video now.  It's really funny.

Ed Bassmaster Doing the Robot

Kickass Link Building Strategy

I am blogging tonight from my email, so forgive me if this entry lacks proper formatting.  I just wanted to alert you to something that for me hit the nail on the head for effective, (dare I say it?)  Kickass Link Building strategy.  Here is the inspiration for the latest Webovater blog article, and excerpt from Eric Ward:

Blogs, Social Linkers, Bookmarkers and Key Influencers. There are bloggers out there who will write about your site (and link to it)  This is much different than blog comment spam.  For example, One of my clients was a large family magazine publisher that launched a web site about Halloween costumes.  I found over 50 Blogs about Halloween.  When I contacted those Blog owners and alerted them to the new site, every one of them linked to it. Repeat: Every one of the Blogs linked to my client's Halloween site.  They are not links for engines and rankings, they are links seen by people in the exact place they'd be most interested in them.

You might be having a lightbulb turn on above your head. For the rest of MY reaction and a summary of what I learned from Eric, check out Webovater's latest SEO tip for noobs, about Kickass Link Building


Chris
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